
I have been studying NLP for several years now. NLP stands for Neuro Linguistic Programming. Though it may sound complex, the basic idea is that as individuals, what we believe is based on what our mind sees rather than what is actually in front of our eyes. Though far too simplistic a definition, NLP study allows one to learn how to effectively communicate, educate, and persuade others with incredible effect. The advantages that this has in the legal arena are obvious. As a trial attorney, I am constantly working to persuade an audience (client, judge, jury) to accept my point of view.
The following description of NLP and the law is from www.DesignedThinking.net, a web site devoted to the study of NLP and its application to lawyers.
“Lawyers are using Neurolinguistic Programming to present their cases to juror, with winning results. The thinking used to be that if a lawyer could present enough evidence in favor of his client, he would be able to win his case. Now most people realize this isn’t always true, as time and time again it’s the ability to tap into the jury’s emotional state that will influence their decision.
Twenty-five years ago a new science in the field of human behavior was born from the success of a therapist who could exert amazing influence over his clients. Since then the development of Neuro Linguistic Programming (NLP) has moved into the fields of human behavior, influencing, persuading and changing how people communicate with each other. Today, NLP is beginning to find a prominent role in our judicial system. Why communicate only with facts and reason when you can tap into the emotional state of jurors just as easily?
Whether choosing perspective jurors, influencing jurors’ decisions, or working with witnesses to overcome their fears on the witness stand, NLP is now one of the cutting edge tools in the field of judicial psychology.”
I have collected an extensive library of NLP titles and the interesting thing is that many of the works have words such as “magic,” “mind-control,” and “illusion” prominently displayed on the cover. Though easy to misinterpret, NLP is not an underhanded method to deceive others, nor is it a “witches brew” concocted to make others act against their will. NLP, rather, allows us to confront our own fears and debilitating illusions that hold us back. In addition, NLP gives us concrete methods by which to touch others and get them to see beyond the limitations of their preexisting beliefs in order to accept sometimes radically new ideas.
All of this is incredibly helpful in the world of legal practice. Ask others to value the importance of effective persuasion for attorneys and the responses will be overwhelmingly “very important.” In today’s competitive environment where every advantage helps, investigating NLP should be on every attorney’s priority list.
Just as we look to the most advanced technological solutions for our computers, phones and other machines to make our practice more effective, it is necessary to go even further. NLP, after all, has been called “the technology of human performance.” When about to stand to offer a closing argument on behalf of a family whose lives have been crushed by tragedy; when their very future hangs on the words you will choose to employ, the effective use of NLP technology can make all the difference.
4 responses so far ↓
Grace Suarez // January 28, 2008 at 2:18 am
Very handsome site/blog. Okay, so how would a closing argument on behalf of a family crushed by tragedy sound like using NLP?
Dennis O'Brien // January 28, 2008 at 2:25 am
Nice Blog.
NLP in trial practice – sounds interesting. I can see where it would be beneficial when it comes to your mindset as well as in prepping your clients and witnesses. I would be curious how you use these techniques with the jury w/out crossing the “put yourself in the victim’s shoes” rule. (Not sure if that rule applies in your jx).
Benjamin K. Sanchez // January 28, 2008 at 6:10 am
I believe that Gerry Spence’s method centers on NLP. You should read his articles and books to get a better sense. His current book “How to Win Your Case” explores this subject in good detail.
Ann // January 28, 2008 at 7:04 pm
I followed the link from Solosez. Congrats on the new firm and blog!
NLP is totally new to me. I’m very curious to read some more about it.